So … what do I do…
I am in the business of helping you be smart with social media.
There is no single best way to implement a social media strategy. But, first, you need to identify the right mix of social media activities that will support your career or business goals—and then develop a practical program for getting started.
Here’s what I offer for professionals and small business owners…
1) “Teach me enough so I can do it on my own.”
I work with you to learn enough about social media to do it on your own. If you and/or your organization prefer this approach, there are tons of free options to use. I will teach you.
2) “Teach me enough to manage others.”
If you have staff to delegate running your day-to-day social media strategy, I work with you to learn enough about social media to not get hoodwinked by it all. You will have enough information to make confident, informed decisions for your business.
3) “Do if for me.”
I work with you to create a social media strategy and action plan. Then my staff and I set up a turn-key solution for you. This could include a web site, Google profile and SEO, blog, Facebook business page, Twitter, YouTube, Foursquare, etc.
Have questions? Give me a call, 540-270-6212, and we can talk about your social media marketing.
What makes me special?
Entrepreneur, corporate executive, management consultant, small business owner, mother of three, wife of one, small horse farm owner, investor in a rock band, sociologist, award-winning author, lifetime tech learner, and alumni of Springboard Enterprises (2001).
What else can I tell you? Oh… I am an expert in change management - work culture and organization, I help solve complex people problems in organizations particularly related to technology change and adoption of new ways of doing business, work process and communications.
My etceteras…
I am an award winning author. My book, When Baby Boom Women Retire, won the Academic Librarian Assn. Choice Award for 1998 Outstanding Academic Book. My other works have been published in edited books.
My education
I hold a Ph.D. in sociology (of work) from The American University, Washington, D.C., MBA from George Washington University, Washington, D.C. and BA from the University of Maryland, College Park, MD.
Here are some of the companies I have worked with…
| For Profit | Not for Profit | Government |
|---|---|---|
| Arbitron Inc. Columbia, MD Guardian Insurance New York, NY Host Marriott Services Bethesda, MD Landor San Francisco, CA Manor Care, Inc. Silver Spring, MD Marriott Corporation Bethesda, MD Prudential Insurance Newark, NJ | Consumer Data Industry Assn Washington, DC Children's National Medical Center Washington, DC Georgetown Medical Center Washington, DC International Partnership for Microbicides (IPM) Silver Spring, MD National Rural Electric Cooperative Assn (NRECA) Arlington, VA The Nature Conservancy Arlington, VA | National Institute of Standards and Technology (NIST) Gaithersburg, MD Peace Corps Washington, DC State of Maryland Professional Outplacement Assistance Center (pro bono) Columbia, MD |
